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Facebook groups allow you to create up to three membership questions for private groups. After a Facebook user clicks "JOIN GROUP," your set of questions will display for them to answer. There are three question types: checkboxes, multiple choice, and written answers. The option exists to require new members to also agree to group rules. Group membership questions are an excellent feature for Facebook groups because they allow you to qualify your new member and share information while learning more about them.
QUALIFYING IDEAL GROUP MEMBER
Remember at the beginning of this blog; I mentioned membership questions are only available to private Facebook groups? I highly recommend you make your group private to take advantage of this tool and create an exclusive, safe, close-knit community for your business. As the Top Contributor blog mentioned, we want to generate engagement in our groups. We do this by curating content that will resonate with our ideal customers. For example, does your group cater more towards women or men? Moms or college students? Busy activity households or empty nesters? Narrowing down who your target audience is will allow you to get specific on the content you post versus overgeneralizing your content, trying to appeal to everyone so that it ends up not resonating with anyone.
You can qualify a new group member by asking a question that only your ideal customer would be able to answer.
- For a business that makes shirts >> What is your favorite color graphic tee?
- For a company that sells to moms >> What is one of your mommin' pet peeves?
- For a business that sells wholesale tees >> Do you have a resellers permit?
If they are not your ideal customer, they may be unable to answer these questions. That is okay! It is better to screen them before entry than to grow a dead group. Facebook promotes groups that are known to have consistent engagement. We can expect engagement from members who align with our content and offer. Therefore, we want to ensure we have the right audience in our group.
SHARE INFORMATION
Membership questions are a great place to get your new group member familiar with your business and offer. You can ask them upfront if they are interested in your offer. It may be a product, a tee party, or your e-mail list.
- Are you interested in hosting a Tee Party and earning 10% of total sales in rewards? If you select yes, I will tag you in an info post to learn more. (Multiple Choice)
- What kind of items are you interested in buying? (Checkboxes with product categories)
- *OPTIONAL* Would you like to join my e-mail list to receive my newsletter? By enrolling, you will receive a one-time 15% discount code. (Written Answer)
Let's talk more about this e-mail list. CAN-SPAM Act governs how you use e-mail for marketing. For starters, if you have a customer's e-mail because they placed an order with you, that does not mean they have consented to receive marketing material from you. The membership question example above is a member providing consent to e-mail them promotional material.
You will need to provide a way for customers to opt out of receiving e-mails from you, and you must honor their request. They will no longer receive e-mails unless they opt-in again. For this reason, I do not recommend sending marketing material via g-mail since the option does not exist for your customers to unsubscribe.
If you are ready to start building your e-mail list and automating sending your welcome offer, check out FloDesk. My link will provide the monthly fee at a 50% discount from $39 to $19.
LEARN ABOUT YOUR NEW GROUP MEMBER
Who doesn't like sharing about themselves? Your new group members are no different. Knowing more about your group members will allow you to better gauge what kind of audience you attract to curate your content. There are a variety of things you can ask a new member ranging from:
- What is your favorite brand of tees? (Multiple Choice)
- Do you prefer women's cut or unisex tees? (Multiple Choice)
- Do you buy handmade items as gifts? (Multiple Choice)
- What is your favorite kind of tee to wear? (Checkboxes with Tee Categories to choose from)
- (Insert any fun question asking them a random fact)
SET GROUND RULES
You can require members to agree to your rules before admitting them into your group. Once in your group, you can easily tag rules as a quick link. When selected, it will expand with the entire explanation. Consider breaking your terms and conditions into individual rules that new group members can review before joining.
Keep in mind that your new members will not have your rules memorized. Think about the last group you joined. Did you read all of the rules before hitting the checkbox? Most likely not.
So why even make them agree? They may not remember the rules down to the T, but they will faintly remember you did have rules if they ever want to refer back. Nonetheless, you will always have the option to tag the rules within your group quickly. If you have a rule for TAT, this is an easy way to quickly tag a rule when someone asks what your TAT is without rushing your response. Do the work once and reap the rewards over and over again.
SO WHAT
Membership questions are not a Facebook group feature I would skip over. However, they are a great place to share information and get your initial offer out front and center. So, if you are still lost, here are three questions to get you started:
- How did you find my group? Did someone refer you? (Written Answer)
- Are you interested in hosting a Tee Party and earning 10% of total sales in rewards? If you select yes, I will tag you in an info post to learn more. (Multiple Choice)
- What tee categories would you choose to wear: (Checkboxes)
- Pet Mom
- Sports
- Seasonal
- Snarky
- Christian
- Mom Life