29 | Save Your T-Shirt Business From These 5 Email Marketing Mistakes


Email marketing remains an essential tool for reaching customers and driving sales. However, even if you are the most enthusiastic small business owner, you can fall into common pitfalls that stifle the potential of your email campaigns. There are 5 common email marketing mistakes, you must avoid:

Mistake #1: Sending Email Marketing from Gmail

This practice not only lacks professionalism but also risks non-compliance with the CAN-SPAM Act, leading to emails landing in the dreaded spam folder. To learn more about building a custom domain email address, listen to Episode 28.

Mistake #2: Lack of Knowledge of CAN-SPAM Act

It's essential to understand the need for an Email Service Provider (ESP) which ensures that marketing efforts are not only effective but also legal. There are a number of CAN-SPAM Act rules and regulations to be familiar with including: giving an easy way to unsubscribe and avoiding using misleading subject lines such as "Your Order is Ready for Pick-up" if they didn't order anything.

Mistake #3: Focusing Solely on Sales

It is a delicate art to balance sales-focused content with engaging, value-driven storytelling. Think about growing the like, know, trust factor with your audience through your emails to move them closer to a buying decision.

Mistake #4: Using Too Many Images

Overusing images in emails, a common mistake, can hamper email performance, especially on mobile devices where loading times are crucial. Strive to maintain a healthy ratio of text to graphics, ensuring that emails are enticing but also quick to load and easy to read. Focus on peaking there interest with a Call To Action that encourages your reader to click to see the rest of the collection.

Mistake #5: Obsessing Over Unsubscribes

A significant emotional aspect of email marketing is the tendency to obsess over unsubscribes. This is counterproductive to an overall email marketing strategy of any kind. Recognizing that not all subscribers will stay indefinitely is key to building a more effective and targeted mailing list.

So What

It is important to learn from mistakes and constantly evolve your email marketing techniques.

By steering clear of common mistakes and embracing best practices, T-shirt makers can expect to see a tangible improvement in their email marketing outcomes—leading to increased engagement, customer loyalty, and, ultimately, sales.

Ready to jumpstart your email marketing efforts: "Breakup with the Algorithm: Pivot your sales strategy with a step-by-step email framework," launching again in 2024.

Join the waitlist here to be the first to join & receive a special offer.

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