26 | Why I Love Flodesk

The original blog post was published on December 24, 2022 and converted into  a podcast episode on April 25, 2024.


In the ever-evolving world of digital marketing, email remains a cornerstone for engaging with customers and building a community. Yet, many entrepreneurs find themselves lost in the maze of email service providers, grappling with the complexities of email campaigns.

My latest episode sheds light on how Flodesk, an intuitive email marketing platform, is changing the game for business owners.

My journey into email marketing took me a second to get second, from the overwhelming choices of service providers to the daunting task of managing a growing subscriber list. Flodesk emerges as a beacon of simplicity, offering user-friendly templates and a streamlined interface. Its inception by founders Martha and Rebecca is a tale of recognizing a need in the market and addressing it head-on. They created a tool that aligns with the needs of creative entrepreneurs, those who yearn for simplicity and efficiency in their marketing efforts.

As we delve into the specifics of Flodesk, its cost-effective approach stands out. The platform's capability to support growth without additional fees is a testament to its commitment to the user's success. Listeners are encouraged to explore the platform through a 30-day free trial, taking advantage of a discounted rate to fully experience the benefits Flodesk has to offer.

The conversation shifts to the strategic advantages of building an email list over relying on the fickle nature of social media algorithms. Owning your subscriber list offers a direct line of communication with your audience, an asset that isn't at the mercy of third-party platforms. The podcast emphasizes the power of an email list as a reliable business foundation, one that can weather the uncertainties of social media and algorithm changes.

Flodesk's platform stands out not just for its ease of use but also for its comprehensive features. Segmentation, funnels, and time sequences are just the tip of the iceberg. The platform is designed to cater to businesses at various stages, including those without a website, through features like full-page forms and a direct product sales checkout feature. The platform's integration with Shopify, Instagram, and various quiz software demonstrates its versatility and adaptability to different business needs.

As the episode progresses, I explore the various analytics and customization options available in Flodesk. The analytics tab provides invaluable insights into subscriber behavior and email campaign performance, enabling business owners to make data-driven decisions. The platform's ability to integrate with a wide array of third-party software through tools like Zapier further cements its position as a robust tool for entrepreneurs.

So What

In conclusion, the episode serves as a guide for entrepreneurs to reclaim control of their marketing efforts. By leveraging Flodesk, businesses can establish a home for their marketing, building a solid foundation on land they own. The podcast encourages listeners to embrace email marketing as a crucial element of their business strategy, ensuring that their marketing future is secure and independent of the uncertainties of rented online spaces.

Reflect on your small business journey. Think about the things you have figured out to create a business from scratch. Pretty incredible, right?

What if 2024 was the year you added email marketing as another notch on your belt? 

You don't have to do it alone; you will learn it from your fellow creative entrepreneurs and me in my new course, "Breakup with the Algorithm: Pivot your sales strategy with a step-by-step email framework," launching again in 2024.

Join the waitlist here to be the first to join & receive a special offer.

Links mentioned in this episode


*This podcast contains affiliate links. I may earn a small commission if you make a purchase through them – but rest assured, I only recommend products and services I truly believe in and think will bring value to you.

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